(a) A lawyer shall not use a firm name, letterhead, or other professional designation that violates Rule 7.1. A trade name may be used by a lawyer in private practice if it does not imply a connection with a government agency or with a public or charitable legal services organization and is not false or misleading in violation of Rule 7.1. Every trade name used by a law firm shall be registered with the North Carolina State Bar for a determination of whether the name is misleading.
(b) A law firm with offices in more than one jurisdiction may use the same name or other professional designation in each jurisdiction, but identification of the lawyers in an office of the firm shall indicate the jurisdictional limitations on those not licensed to practice in the jurisdiction where the office is located.
(c) A law firm maintaining offices only in
(d) The name of a lawyer holding a public office shall not be used in the name of a law firm, or in communications on its behalf, during any substantial period in which the lawyer is not actively and regularly practicing with the firm, whether or not the lawyer is precluded from practicing law.
(e) Lawyers may state or imply that they practice in a partnership or other professional organization only when that is the fact.
 A firm may be designated by the names of all or some of its members, by the names of deceased or retired members where there has been a continuing succession in the firm's identity, or by a trade name such as the "ABC Legal Clinic." A lawyer or law firm may also be designated by a distinctive website address or comparable professional designation. Use of trade names in law practice is acceptable so long as they are not misleading and are otherwise in conformance with the rules and regulations of the State Bar. If a private firm uses a trade name that includes a geographical name such as "Springfield Legal Clinic," an express disclaimer that it is not a public legal aid agency may be required to avoid a misleading implication. A firm name that includes the surname of a deceased or retired partner is, strictly speaking, a trade name. However, the use of such names, as well as designations such as "Law Offices of John Doe," "Smith and Associates," and "Jones Law Firm" are useful means of identification and are permissible without registration with the State Bar. However, it is misleading to use the surname of a lawyer not associated with the firm or a predecessor of the firm. It is also misleading to use a designation such as "Smith and Associates" for a solo practice. The name of a retired partner may be used in the name of a law firm only if the partner has ceased the practice of law.
 This rule does not prohibit the employment by a law firm of a lawyer who is licensed to practice in another jurisdiction, but not in
 Nothing in these rules shall be construed to confer the right to practice
 With regard to paragraph (e), lawyers sharing office facilities, but who are not in fact associated with each other in a law firm, may not denominate themselves as, for example, "Smith and Jones," for that title suggests that they are practicing law together in a firm.
History Note: Statutory Authority G. 84-23
Adopted July 24, 1997; Amended March 1, 2003.
ETHICS OPINION NOTES
CPR 22. Where father and son practice as Doe and Doe, son may, upon father's election to a judgeship, identify himself on his letterhead as Richard Doe, attorney at law-successor to Doe & Doe.
CPR 69. A lawyer may be a partner in more than one law firm.
CPR 111. A law firm which has a member taking temporary leave to work for the State may continue using the absent member's name in the firm name and on its letterhead.
CPR 197. It is permissible to cross out a partner's name when he becomes a judge without replacing the stationery on hand.
CPR 211. An attorney licensed in both
CPR 213. A law firm may share offices with a common reception area with an accounting firm as long as separate telephones are maintained.
CPR 234. A law firm may operate a legal clinic.
CPR 238. An agreement between a
CPR 248. The use of A and B as a firm name is improper when Attorney A employs Attorney B as an associate.
CPR 265. Attorneys who share offices but are not partners may not answer phone as A, B, and C attorneys, but may answer "law offices." If there is a true partnership, partners must use stationery with the firm letterhead.
CPR 274. It is possible for attorneys to share offices and still represent conflicting interests if they maintain separate telephones and have different secretaries.
CPR 307. An attorney who is also a real estate broker may so indicate on his letterhead. He may operate both businesses from same office.
CPR 330. Letterhead of attorneys in realty business may also show the designation, "attorney at law."
RPC 5. An attorney holding a Juris Doctor degree may not on that basis hold himself out as "Doctor."
RPC 25. It is improper to list an unlicensed attorney on letterhead as "of counsel" or "consulting attorney."
RPC 31. A law firm may not list on its letterhead a "corresponding" attorney in another location.
RPC 34. An attorney licensed in North Carolina and another state who is semi-retired from a law firm in the other state can be "of counsel" to the North Carolina firm so long as he has a close, though not necessarily daily, association with North Carolina firm.
RPC 85. An "of counsel" relationship may exist between lawyers practicing in different towns if the professional relationship is close, regular and personal and the designation is not otherwise false or misleading.
RPC 126. Nonlawyers may be listed as such on the letterhead of lawyers.
2005 FEO 8. Opinion rules that the URL for a law firm website is a trade name that must register with the North Carolina State Bar and meet the requirements of Rule 7.5(a).
2005 FEO 14. Opinion rules that the URL for a law firm website does not have to include words that identify the site as belonging to a law firm provided the URL is not otherwise misleading.
2010 FEO 11. A lawyer may list membership in an organization with a self-laudatory name on his letterhead if a disclaimer of similar results and information about the criteria for membership also appears on the letterhead.